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Ready Player One ETF

Canada

Another video game ETF comes to market 

Toronto-based ETF provider Evolve is listing a new Canadian dollar-hedged video games ETF.

 The Evolve E-Gaming Index ETF (HERO) will invest in companies headquartered in rich countries that make video games software and fall under certain RBICS sub-industries. The fund is market weighted, rebalances quarterly and holds around 50 companies.

It charges 0.85% a year. 

 

Analysis – HERO or zero?

Investors have been singing the video game growth song for decades. And indeed, video games have grown. So much so that they’re now being called “eSports,” due to the likes of League of Legends, Dota 2, Fortnite and Starcraft bringing in audiences numbering in the millions.

 

But if you’re an investor who believes in this theme, how should you play it?

An easy way, I’d argue, to get a steer on a successful eSports investment strategy is to look at pro sports like football, gridiron, golf, cricket and basketball. Here, the companies that have made the big money aren’t the ones making basketballs, merchandise, sports stadia, sports-related services, etc. Instead, the major gains have gone to the broadcasters: FOX, Comcast, Disney through paid subscriptions and advertising.  

 

I suspect the lesson here for investors is that the money in any eSports mega-trend will be made by broadcasters – especially Facebook, Amazon (via Twitch) and Google (via YouTube). Not by Zynga, Nintendo, Square Enix, Blizzard, and other hardware and software manufacturers.  

 

As for HERO specifically, well, the 0.85% fee is high, but I guess that’s the whole point of thematic ETFs. It would also be good to know if there is any IP involved in picking specific companies within RBICS. (I couldn’t see any in the prospectus). In my view, if the fund is just a market weighted play on a handful of RBICS companies, it shouldn’t be charging 0.85%. Finally, it will be interesting to see what the value add of the CAD hedge is. Given HERO is satellite exposure I wouldn’t have thought investors would care if the fund currency hedges. But maybe they do.  

 


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Bernie Thurston

Bernie Thurston is the founder and CEO of Ultumus, a leading provider of ETF and index data, calculation, and workflow solutions. With over 20 years of experience in financial technology, Bernie has been at the forefront of index and ETF innovation since 2003.

His finance career began at Markit, where as Managing Director for Equities he designed and developed products for index and ETF composition and dividend forecasting from 2003 to 2011. He then founded and led DeltaOne Solutions as Managing Director, building it into a global provider of index and ETF trading data and technology services. The company managed over 100,000 multi-asset class products before being acquired by Markit in 2015.

Following the acquisition, while working for an ETF issuer, Bernie identified fundamental issues in how index and ETF data was represented across the industry. This led him to found Ultumus in 2016, building solutions for ETF primary market operations. Under his leadership, Ultumus has grown into a market leader serving major financial institutions globally, with its ETF Order Management System (OMS) supporting create and redeem workflows worldwide and its PCF platform calculating and distributing portfolio composition files for ETF issuers across every major market.

Bernie sold Ultumus to SIX Group in 2021, where it continues to expand across Europe, North America, and Asia-Pacific. Known for building lasting teams and leveraging cutting-edge technology, Bernie is focused on establishing Ultumus as the backbone of the global index and ETF industry through standardisation and automation.

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