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From MARS to Rare Earths: The Most Interesting New ETP Listings This Week

Every morning, I review new ETP listings hitting the global exchanges. Most days it's a steady drip of index variants and regional cross-listings. Some days, though, the data tells a bigger story. This is one of those days.

Looking at this week's new listings, a few products have been standouts, not just because of the funds themselves, but because of what they collectively say about where investor appetite is heading.


MARS Lands on the NYSE

Let's start with the one that made me smile first: Roundhill Space & Technology ETF, ticker MARS, listed on the NYSE as of today.

Yes, MARS. On the NYSE. In 2026. If that's not the right fund for the right moment, I don't know what is.

Jokes about the ticker aside, this is a genuinely interesting product. Roundhill has built a reputation for bold, thematic bets – they were early into Metaverse and AI. Their Space ETF is actively managed, targeting 15–25 companies spanning the full space value chain: launch services, satellite manufacturing, space infrastructure, aerospace & defence contractors, and space-enabled communications.

What makes this stand out from peers like ARK's ARKX, VanEck's JEDI, or ProcureAM's UFO? The active management angle. Roundhill isn't just indexing the sector, they're making deliberate calls on which parts of the space economy will lead. That means higher conviction, but also more concentration risk.

The timing is hard to argue with. We're living through what many call the second space race: SpaceX's Starship programme, expanding low-Earth-orbit constellations, dual-use satellite communications, and the re-emergence of government-backed lunar and Mars exploration programmes. Space is no longer a speculative fringe theme, it's a rapidly commercialising sector with defence, telecoms, and logistics applications converging.
For ETF professionals, MARS is worth watching. Actively managed thematic funds live or die by their stock selection, and this one will be under the microscope from day one.


RARE: When Metals Become Geopolitics

The second product I want to highlight is the WisdomTree Strategic Metals and Rare Earths Miners UCITS ETF, ticker RARE, which has just been added to Euronext Paris.

This isn't a new fund. It launched in April 2024 and already has over €811 million in AUM. But the Paris listing signals continued institutional demand for this type of exposure in Europe, and the story behind the index is becoming more compelling by the quarter.

The fund tracks miners and processors across ten transition-critical metal categories: aluminium, cobalt, copper, lithium, nickel, platinum, silver, tin, zinc, and rare earth elements. The January 2026 rebalance sharpened its focus on security of supply and processing capability, tilted toward lithium and platinum, and broadened geographic exposure to Brazil, South Africa, Canada, and the US.

The investment thesis here has quietly evolved. What began as an energy transition story has become something bigger: these materials are now policy instruments and geopolitical bargaining chips. Rare earths in particular sit at the intersection of AI compute (permanent magnets in data centre cooling systems and chips), defence modernisation (precision guidance, radar, electronic warfare), and clean energy supply chains.

This is the kind of fund that looks more interesting every time there's a trade restriction, export control, or critical minerals strategy announcement from a G7 government, or the instigation of a war, and those are coming with increasing frequency.

Busy week in the listing feed. But sometimes the most interesting thing about a new ETP isn't the fund itself – it's the question it's answering for investors.


Bernie Thurston

Bernie loves data. Fortunately for him, London’s finance industry has been indulgent, providing him lots of benchmark data to play with and enjoy. Bernie’s journey began at Sky, where he designed the first interactive television and helped build a technical-based charity (ctt.org). He then hopped over to finance, and soon found himself at a start-up working on dividends and derivatives. Then, by nature of the fact that finance and technology have rapidly conjoined, he found himself working with Credit Suisse to build an index aggregation and distribution platform. Markit then acquired the start-up and Bernie battled his way up the greasy pole becoming the Managing Director of Markit’s equities division, with responsibility for index, ETF and Dividends. But the siren song of startups called once more. And Bernie was headhunted to rescue a failing index business. Over five years, he helped reverse the fortunes of DeltaOne Solutions, turning into a fighting force. So successful was the turn around that Markit came along and acquired this company as well. But Bernie still loved start-ups. To that end, he founded Ultumus, an ETF and benchmark data company. Ultumus aims to provide the best data in the most timely and consumable manner possible. With clients on both buy and sell side, when something happens in the index or ETF industry, Ultumus is the first to know.

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