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ETF MEME Investing Or how to hold GME

Or how to hold GME

The recent resurgence in social media guided investing has been fascinating to watch with a number of interesting side-effects such as VanEck relaunching its BUZZ ETF. The fact that this resurgence has been driven largely by conversation threads Reddit such on r/wallstreetsbets, is in itself concerning, with people willingly taking life changing investment advice from individuals with names such as Deepf**kingValue (name changed for discretion, but you get the idea). That being said compared to the value added by ETF KIID documents, judging people on the investment advice as per their twitter handle seems just as relevant.

There are a number of companies that have been boosted by the endless press speculation, fuelled by the desire to have a David versus Goliath story, this then descended into ironic farce with Robinhood blocking small investors, all of which resulted in GameStop becoming the most valuable stock in the Russell 2000. The other stock as well as GME, that have been mentioned in conjunction with the “short squeeze” is AMC.

We are going to investigate the impact on ETFs that had large weighting exposure to these companies, firstly looking at GME

The ETF that seems to have the largest exposure to GME is US26924G7060 GAMR, the Wedbush ETFMG Video Game Tech ETF, this ETF is designed to reflect the performance of companies involved in the video game technology industry, including game developers, console and chip manufacturers and game retailers.

The price performance of this ETF over the previous year has actually been quite impressive 100% from $45 to $90 today:

GAMR Stock Price

The jump due to the holding of 10% of this ETF into GME is also clearly visible. Leaping to $110 earlier this year.

GAMR Stock Price

Looking into AMC, the ETF that seems to have the largest holding currently is the US8863644055, SFYF the SOFI 50 etf, SFYF is composed of the top 50 most widely held U.S. listed stocks on SoFi Invest, however I am discounting this ETF as its inclusion of AMC is a very recent addition. The largest long term percentage holding that I can locate is US45409B3969 CSML INDEXIQ CHAIKIN US SM CAP which holds only 0.3% again this ETF has performed well over the last year, increasing in value by 45%.

CSML Stock Price

The jump due to AMC is not as visible due to the corresponding small size of the holding.

AMC Stock Price

However both of these ETFS with their price improvement of 45% to 100% are a significant improvement on the S&P 500 over the same period that has had a 28% increase, whereas this could be a small cap bias as the S&P 600 has had a price improvement over the same period of 45%.

As a result of this there are a range of ETFs that can get you exposure to the social media stocks and due to their diversification and easy accessibility, you can buy into them and get out at easily. The price movements of these ETFs are also impressive, however I am not going to attribute it specifically our friend Deepf**kingValue, but more logically to the very nature of small cap holdings.

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Bernie Thurston

Bernie Thurston is the founder and CEO of Ultumus, a leading provider of ETF and index data, calculation, and workflow solutions. With over 20 years of experience in financial technology, Bernie has been at the forefront of index and ETF innovation since 2003.

His finance career began at Markit, where as Managing Director for Equities he designed and developed products for index and ETF composition and dividend forecasting from 2003 to 2011. He then founded and led DeltaOne Solutions as Managing Director, building it into a global provider of index and ETF trading data and technology services. The company managed over 100,000 multi-asset class products before being acquired by Markit in 2015.

Following the acquisition, while working for an ETF issuer, Bernie identified fundamental issues in how index and ETF data was represented across the industry. This led him to found Ultumus in 2016, building solutions for ETF primary market operations. Under his leadership, Ultumus has grown into a market leader serving major financial institutions globally, with its ETF Order Management System (OMS) supporting create and redeem workflows worldwide and its PCF platform calculating and distributing portfolio composition files for ETF issuers across every major market.

Bernie sold Ultumus to SIX Group in 2021, where it continues to expand across Europe, North America, and Asia-Pacific. Known for building lasting teams and leveraging cutting-edge technology, Bernie is focused on establishing Ultumus as the backbone of the global index and ETF industry through standardisation and automation.

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