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Breakfast ETF

Photo by Melissa Walker Horn on Unsplash

Direxion launches breakfast commodities ETF

Direxion, the leveraged and inverse ETF specialist, has launched a commodity futures ETF that targets breakfast-related commodities.

 

The Direxion Breakfast Commodities Strategy ETF (BRKY) tracks the S&P GSCI Dynamic Roll Breakfast (OJ 5% Capped) Index.




 

The index is made of futures contracts for six commodities: corn, coffee, lean hogs, orange juice concentrate, sugar, and wheat. The commodities are weighted by production, which gives the following weights: Corn 40.58%. Wheat 29.41%. Lean Hogs 10.37%. Sugar 9.28%. Coffee 5.58%. OJ 4.78%.

 

The logic for targeting these commodities is that they are all seeing their prices rise thanks to global inflation. Inflation is mostly being driven by Russia’s commodity export ban, which has hobbled global supply.

 

The index allows for a flexible rolling strategy, with annual rebalances.

 

The fund charges 0.70%.

 

Bernie’s commentary – brilliant

I don’t remember the last time I saw an ETF nail the marketing component so thoroughly. The ticker: BRKY. It’s brilliant. The fund name: Breakfast ETF. Fantastic. And even the whole concept of organising a commodity ETF around breakfast is a great idea. It makes these obscure futures-based ETFs at once more relatable and more newsworthy.

 

The timing of the launch is also practically perfect. Inflation is here to stay, thanks to Russia’s war with Ukraine and Russia’s export ban on its commodities. As Russia has gone to war, most of the English language media has been a bit propagandistic in its coverage. The media has systematically underplayed just how serious and long-term commodity inflation will be because of Russian supply exiting word trade. It will hit poorer countries the hardest, as they rely on Russian exports. Russia’s export ban on grain in 2010 – 2011 is often cited as one of the causes of the Arab Spring.

 

What is more, as the ETF uses futures it gives investors access to something they cannot so easily access themselves. Thus anyone complaining the fee is high can be invited to implement the strategy themselves.  

 

As an aside—I’m noticing the quality of ETF launches the past month has improved. I’m guessing that with the downturn in the market, ETF providers are only putting out their best ideas.

 

 

 

 

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Bernie Thurston

Bernie Thurston is the founder and CEO of Ultumus, a leading provider of ETF and index data, calculation, and workflow solutions. With over 20 years of experience in financial technology, Bernie has been at the forefront of index and ETF innovation since 2003.

His finance career began at Markit, where as Managing Director for Equities he designed and developed products for index and ETF composition and dividend forecasting from 2003 to 2011. He then founded and led DeltaOne Solutions as Managing Director, building it into a global provider of index and ETF trading data and technology services. The company managed over 100,000 multi-asset class products before being acquired by Markit in 2015.

Following the acquisition, while working for an ETF issuer, Bernie identified fundamental issues in how index and ETF data was represented across the industry. This led him to found Ultumus in 2016, building solutions for ETF primary market operations. Under his leadership, Ultumus has grown into a market leader serving major financial institutions globally, with its ETF Order Management System (OMS) supporting create and redeem workflows worldwide and its PCF platform calculating and distributing portfolio composition files for ETF issuers across every major market.

Bernie sold Ultumus to SIX Group in 2021, where it continues to expand across Europe, North America, and Asia-Pacific. Known for building lasting teams and leveraging cutting-edge technology, Bernie is focused on establishing Ultumus as the backbone of the global index and ETF industry through standardisation and automation.

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