<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=4496002&amp;fmt=gif">

New Listing - Truth Social Enters the ETF Arena: Making Portfolios Great Again

Picture of Bernie Thurston
Just when you thought 2025 couldn't get any weirder, Trump Media has dropped four equity ETFs onto the market right before New Year's Eve, because nothing says “strategic launch timing” like debuting investment products when half of Wall Street is skiing in Aspen and the other half is desperately harvesting tax losses.
 

The Truth Social Funds lineup includes TSES (American Energy Security), TSIC (American Icons), TSNF (American Next Frontiers), and TSRS (American Red State REITs). Yes, you read that last one correctly. We now have a REIT ETF that screens for properties based on which states voted the right way. Finally, someone has solved the age-old problem of “I want real estate exposure, but only from places that went red in the last election.”

The products are screened by the 1792 Exchange, an organisation dedicated to fighting “woke capitalism” by rating companies on their likelihood to “cancel” conservative customers. The screening methodology ensures alignment with “America First principles and the Truth Social brand.” One imagines the index committee meetings are considerably more entertaining than your typical MSCI reconstitution call.

For those keeping score at home, this brings the Truth Social Funds family to a growing collection that already includes crypto ETF filings covering Bitcoin, Ethereum, Solana, XRP, and Cronos. The company appears committed to building a full-service financial ecosystem where investors can express their political identity through asset allocation. Your portfolio as a bumper sticker, if you will.

The ETFs are sponsored by Yorkville America Equities, a Florida-based firm specialising in “America First themed businesses.” The expense ratios weren't disclosed in the initial filings, though one suspects the fees will be tremendous. Just tremendous.

What remains to be seen is whether there's genuine demand for politically curated equity exposure, or whether this is simply another chapter in the increasingly baroque story of ETF product development. In a market that has given us everything from inverse Cramer funds to literal meme coin ETFs, perhaps a Red State REIT was simply inevitable.

At minimum, the ticker symbols could have been more creative. MAGA was right there, people.

Bernie Thurston

Bernie loves data. Fortunately for him, London’s finance industry has been indulgent, providing him lots of benchmark data to play with and enjoy. Bernie’s journey began at Sky, where he designed the first interactive television and helped build a technical-based charity (ctt.org). He then hopped over to finance, and soon found himself at a start-up working on dividends and derivatives. Then, by nature of the fact that finance and technology have rapidly conjoined, he found himself working with Credit Suisse to build an index aggregation and distribution platform. Markit then acquired the start-up and Bernie battled his way up the greasy pole becoming the Managing Director of Markit’s equities division, with responsibility for index, ETF and Dividends. But the siren song of startups called once more. And Bernie was headhunted to rescue a failing index business. Over five years, he helped reverse the fortunes of DeltaOne Solutions, turning into a fighting force. So successful was the turn around that Markit came along and acquired this company as well. But Bernie still loved start-ups. To that end, he founded Ultumus, an ETF and benchmark data company. Ultumus aims to provide the best data in the most timely and consumable manner possible. With clients on both buy and sell side, when something happens in the index or ETF industry, Ultumus is the first to know.

Follow me on my website Follow me on LinkedIn

Comments

Related posts

Search New Listing - Matthew Tuttle Enters the Magnificent 7 Income Wars