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New Listing - This Week in ETFs: The Market Has Officially Lost Its Mind (And I'm Here For It)

The latest ETP listing file dropped and buried among the usual cross-listings was a product that made me do a double-take: the Quantify 2X Daily Alt Season Crypto ETF (QXAS).

Yes, you read that correctly. Someone has packaged “alt season” into a leveraged ETF.
For the uninitiated, “alt season” is crypto-native terminology for those fleeting moments when altcoins outperform Bitcoin, typically near cycle peaks when retail euphoria reaches maximum velocity. It's the financial equivalent of trying to catch lightning in a bottle, except the bottle is on fire, and the lightning is also on fire, and you've borrowed money to buy the bottle.

Tidal Financial Group filed this product alongside two siblings: a 2X All Cap Crypto ETF and (my personal favourite) a 2X Daily “AltAlt Season” Crypto ETF, which excludes both Bitcoin and Ethereum. Bloomberg's James Seyffart had to explain the distinction to confused observers: “Alt just excludes BTC, the other excludes both BTC and ETH.”

Eric Balchunas captured the zeitgeist perfectly: “We're already at 2x AltAlt Season Crypto ETFs and it's not even October. Do you realise how crazy things are gonna get?”
The answer, apparently, is “much crazier.”

What makes QXAS genuinely fascinating isn't just the audacity of the concept. It's that someone looked at the crypto market's natural volatility and thought: “You know what this needs? Daily leverage and rebalancing decay.” The prospectus helpfully notes that “because the fund seeks daily leveraged investment results, it is very different from most other exchange-traded funds.”

Different is certainly one word for it.

But here's the thing: this product exists because there's demand for it. The SEC's adoption of generic listing standards has accelerated crypto ETF approvals, and issuers are racing to stake out increasingly esoteric territory. First came spot Bitcoin, then Ethereum, then Solana staking, and now we've arrived at “2x leveraged bet on altcoin rotation timing.” The taxonomy of crypto exposure has evolved from “Bitcoin: yes or no” to something resembling a graduate-level derivatives exam.

 

Meanwhile, in a parallel universe where people prefer their investments boring, someone launched The Laddered T-Bill ETF with the ticker TLDR.

I'll pause while you appreciate that.

TLDR. For a Treasury bill ladder. The marketing team earned their bonus with that one.
In a market flooded with creative strategies, exotic exposures, and enough leverage to make your compliance officer weep, TLDR represents the opposite impulse: straightforward government paper, systematically rolled, with a ticker that suggests the prospectus summary is optional.

The T-bill ETF space has become surprisingly competitive. SGOV is approaching $100 billion in assets. Vanguard's VBIL gathered nearly $5 billion in its first year. Investors are increasingly parking cash in ETF wrappers rather than traditional money market funds, and TLDR is betting there's room for another entrant with a memorable ticker.
It's a bet on simplicity in an age of complexity, on boring when everything else is screaming for attention.

 

These two products, launching in the same week, tell you everything you need to know about 2026's ETF market.

On one side: a 2x leveraged vehicle designed to capture altcoin rotation with daily rebalancing, targeting investors who think Solana and XRP offer insufficient volatility on their own.

On the other: a government bill ladder with a ticker that winks at the absurdity of requiring 40-page prospectuses for the safest asset class in existence.

QXAS says: the future is weird, and we should embrace it. TLDR says: maybe just read the summary and park your cash.
Both are correct. That's what makes this job fun (and creates a job for me in the first place!!).


Bernie Thurston

Bernie loves data. Fortunately for him, London’s finance industry has been indulgent, providing him lots of benchmark data to play with and enjoy. Bernie’s journey began at Sky, where he designed the first interactive television and helped build a technical-based charity (ctt.org). He then hopped over to finance, and soon found himself at a start-up working on dividends and derivatives. Then, by nature of the fact that finance and technology have rapidly conjoined, he found himself working with Credit Suisse to build an index aggregation and distribution platform. Markit then acquired the start-up and Bernie battled his way up the greasy pole becoming the Managing Director of Markit’s equities division, with responsibility for index, ETF and Dividends. But the siren song of startups called once more. And Bernie was headhunted to rescue a failing index business. Over five years, he helped reverse the fortunes of DeltaOne Solutions, turning into a fighting force. So successful was the turn around that Markit came along and acquired this company as well. But Bernie still loved start-ups. To that end, he founded Ultumus, an ETF and benchmark data company. Ultumus aims to provide the best data in the most timely and consumable manner possible. With clients on both buy and sell side, when something happens in the index or ETF industry, Ultumus is the first to know.

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