Just when you thought the Magnificent 7 income ETF space couldn't get any more crowded, Matthew Tuttle has kicked down the door.
The Tuttle Capital Magnificent 7 Income Blend ETF (ticker: MAGO) officially listed on December 27th, joining what has become the most competitive corner of the ETF universe: products designed to extract income from America's seven most valuable technology companies while investors sleep.
The ticker tells you everything you need to know about Tuttle's positioning strategy. MAGO. As in “magnificent.” As in “look at me, I'm more magnificent than the other guys.” It's the ETF equivalent of naming your child “Winner.”
But what exactly is an “Income Blend”?
Based on Tuttle's existing playbook, we can make some educated guesses. The firm has been pioneering 0DTE (zero days to expiration) covered call strategies with products like MSTK (on MicroStrategy) and BITK (on Bitcoin via IBIT). These strategies involve selling options that expire the same day they're written, capturing daily premium while theoretically avoiding overnight gap risk.
If MAGO follows this template, it would represent a more aggressive income approach than competitors like Roundhill's MAGY (which uses weekly options) or YieldMax's YMAG (which uses synthetic covered call strategies through a fund-of-funds structure).
To understand why Tuttle is entering this space now, consider the current competitive landscape:
Roundhill's MAGS (launched April 2023): The original Magnificent 7 ETF. Equal-weight exposure to all seven stocks. No income strategy. $4.1 billion in assets. 0.29% expense ratio.
Roundhill's MAGY (launched April 2025): The covered call version. Weekly distributions. Currently sporting a 34.7% distribution rate. $210 million in assets after just eight months.
YieldMax's YMAG (launched 2024): The fund-of-funds approach. Holds seven individual YieldMax covered call ETFs. 50.82% distribution yield. $432 million in assets. Most recent distribution was 83.59% return of capital.
IncomeShares' MAGO (European product): Already exists trading in Europe. Different structure, same ticker ambition.
The pattern is clear: investors cannot get enough Magnificent 7 income products. The yields are eye-popping. The returns are... well, we don't talk about the returns.
Matthew Tuttle has never been one to miss a trend, particularly one this lucrative. The man who launched the Inverse Cramer ETF (SJIM), the Inverse ESG ETF (ESGX), and approximately 47 different single-stock leveraged products through his T-REX partnership with REX Shares understands one thing very well: headline-generating products attract assets.
And MAGO will generate headlines.
First, because it's Tuttle. The man is a walking press release. He's cultivated a brand as
“The Antidote to Wall Street,” which is the kind of positioning that would make a marketing professor weep with joy. Every product launch comes with a built-in narrative: the scrappy contrarian taking on the establishment.
Second, because the timing is perfect. The Magnificent 7 have been the market's story for two years running. They represent approximately 30% of the S&P 500's market cap. Every financial advisor in America has clients asking how to get exposure. And now Tuttle is offering them exposure plus income.
If MAGO indeed employs a 0DTE strategy, it would be entering relatively uncharted territory for a Magnificent 7 product.
The theory behind 0DTE covered calls is seductive: by selling options that expire the same day, you avoid the overnight risk of gap moves destroying your position. You collect premium every single trading day. You theoretically capture more total premium over time because you're selling more often.
The reality is more complicated. 0DTE options require constant management. Intraday volatility matters enormously. Transaction costs add up. And the premium you collect on any single day is tiny, requiring perfect execution across hundreds of trading days to generate meaningful income.
Tuttle's existing 0DTE products (MSTK and BITK) are too new to have meaningful track records. But the firm clearly believes in the strategy enough to extend it to the Magnificent 7 universe.
Here's where the Magnificent 7 income category gets uncomfortable.
YMAG, with its headline-grabbing 50%+ yield, has posted a -28.80% one-year return. That's total return, including all those massive distributions. The fund has essentially been returning investors their own capital while the underlying Magnificent 7 stocks have rallied.
MAGY, the newer entrant, has fared better in its shorter existence, but its 34.7% distribution rate similarly raises questions about sustainability.
The fundamental tension in all covered call strategies is that you sacrifice upside for income. When the Magnificent 7 are ripping higher (as they did through much of 2024 and 2025), you collect your premiums while watching the underlying stocks blast through your strike prices.
The income feels good. The opportunity cost does not.
Here's what I suspect is actually happening: Tuttle recognises that the Magnificent 7 income category is going to be absolutely enormous, regardless of how individual products perform.
The demand is structural. Baby boomers need income. They also want technology exposure. Products that promise both will attract assets even if total returns disappoint. YieldMax has proven this with nearly half a billion in YMAG alone.
MAGO doesn't need to be the best Magnificent 7 income product. It just needs to be distinctive enough to capture a slice of an enormous and growing pie.
A 0DTE strategy provides that distinction. It gives financial advisors a story: “This one's different because it captures daily premium instead of weekly.” Whether that story ultimately proves out in the numbers is almost secondary.
Matthew Tuttle has officially entered the Magnificent 7 income wars with MAGO.
The ETF industry's most prolific provocateur is bringing his 0DTE expertise to the hottest product category of 2025. Whether this represents genuine innovation or simply another entrant in an increasingly crowded space remains to be seen.
But if history is any guide, one thing is certain: we'll be hearing a lot about it.
The man who turned Jim Cramer's stock picks into a short-selling ETF, who launched products on GameStop and Trump Media and every Bitcoin miner you've ever heard of, is not one to enter a market quietly.
MAGO isn't just an ETF. It's a statement.
The Magnificent 7 income category just got a little more... magnificent.