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New Listing – Canada Finally Gets the Factor Investing ETFs It Deserved Five Years Ago

For years, Canadian investors who wanted serious factor-tilted equity exposure faced a choice that can only be described as “character building.”

Option A: Use Dimensional Fund Advisors, which offers excellent factor-based portfolios but insists on selling exclusively through approved advisors, because apparently good investing requires a permission structure. 

Option B: Cobble together a portfolio of US-listed Avantis ETFs and spend your evenings reading about foreign withholding tax implications. 

Option C: Accept that you live in Canada and buy XIC like a reasonable person.

This week, a fourth option arrived on the TSX.


CIBC Asset Management and Avantis Investors, the latter being American Century's ETF arm, staffed significantly by former Dimensional people who apparently decided the velvet rope was optional, have officially launched their eight-fund Canadian ETF suite, with four products now showing up in the listings data.

The lineup hitting the TSX includes the Avantis CIBC Canadian Equity ETF, U.S. All-Cap Equity ETF, U.S. Large Cap Value ETF, and U.S. Small Cap Value ETF. The full suite, announced via preliminary prospectus back in November 2025, also includes international, emerging markets, global small cap value, and an all-equity asset allocation wrapper.

The strategy is Avantis's signature approach: not pure passive indexing, not traditional active stock-picking, but something in the middle that academics call “systematic factor investing” and normal humans call “tilting toward cheap, profitable companies.” The methodology screens for value and profitability factors within each market, holding more of the companies that score well and less of those that don't. It's Fama-French for people who want an ETF ticket.

Management fees range from 0.19% for the simpler mandates (Canada, U.S. All-Cap) up to 0.39% for the more exotic ones (Global Small Cap Value, Emerging Markets). That is, for the record, significantly cheaper than what DFA charges through its advisor-mediated structure, and considerably more transparent about what you're actually getting.

The CIBC wrapper matters more than it might appear. Avantis already has US-listed ETFs that Canadian investors could theoretically access. But Canadian-domiciled funds eliminate the cross-border withholding tax complications that made those US products awkward for registered accounts. RRSP and TFSA investors can now access factor-tilted equity strategies without paying a tax drag premium for the privilege of owning an American wrapper.

The partnership itself is a reasonable pairing. CIBC Asset Management brings distribution infrastructure and the institutional credibility of being attached to one of Canada's Big Five banks. Avantis brings an investment philosophy with genuine intellectual pedigree – the ex-DFA founders include people who worked directly with Eugene Fama and Ken French, whose three-factor model is the scaffolding on which this entire product category rests.

Whether the value premium is still there to be harvested is, of course, the eternal debate. Value has had a rough decade relative to growth, recovered somewhat in 2022 and has since resumed its complicated relationship with underperformance. The small cap value factor, in particular, keeps getting eulogized and then stubbornly refusing to die entirely.

But the case for factor exposure at 0.19-0.39% is meaningfully different from the case at 0.50-0.75%. At lower fees, you need the premium to show up less frequently and less dramatically to still make the math work. That's the bet CIBC and Avantis are making together.

For Canadian advisors who've been quietly envious of what their US counterparts could access, this is a meaningful addition to the toolkit. For Canadian DIY investors who know what Fama-French means but not how to spell “foreign accrual property income,” this removes a significant practical obstacle.

The velvet rope, it turns out, had a Canadian postal code attached to it all along.


Bernie Thurston

Bernie loves data. Fortunately for him, London’s finance industry has been indulgent, providing him lots of benchmark data to play with and enjoy. Bernie’s journey began at Sky, where he designed the first interactive television and helped build a technical-based charity (ctt.org). He then hopped over to finance, and soon found himself at a start-up working on dividends and derivatives. Then, by nature of the fact that finance and technology have rapidly conjoined, he found himself working with Credit Suisse to build an index aggregation and distribution platform. Markit then acquired the start-up and Bernie battled his way up the greasy pole becoming the Managing Director of Markit’s equities division, with responsibility for index, ETF and Dividends. But the siren song of startups called once more. And Bernie was headhunted to rescue a failing index business. Over five years, he helped reverse the fortunes of DeltaOne Solutions, turning into a fighting force. So successful was the turn around that Markit came along and acquired this company as well. But Bernie still loved start-ups. To that end, he founded Ultumus, an ETF and benchmark data company. Ultumus aims to provide the best data in the most timely and consumable manner possible. With clients on both buy and sell side, when something happens in the index or ETF industry, Ultumus is the first to know.

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