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New ETF Listings: Direxion Wants to Pay You for Owning the Six Most Volatile Stocks in America

Somewhere at Direxion, a firm built its reputation on strapping leverage to things until they wobble, someone has apparently had a change of heart. The new instinct is not "more risk," it is "get paid for the risk you already have." Whether that instinct survived contact with the stock list is a separate question.

 

Direxion Defined Income Boost suite (GOIB, MEIB, MUIB, NVIB, PLIB, TSIB, NYSE)

Six new single-stock ETFs landed this week, each one writing options against a single mega-cap name and handing the premium back to investors as income. The underlyings: Alphabet, Meta, Micron, Nvidia, Palantir and Tesla. Sensible enough in theory. Option premiums are simply richer where volatility is higher, so an income strategy naturally gravitates toward the loudest stocks in the room.

The trouble is that these six are not merely loud, they are among the most temperamental large caps in the market. Micron is riding an AI-driven memory chip boom that could just as easily cool as continue. Palantir carries a valuation that seems to price in several decades of flawless execution. Tesla and Nvidia can each move double digits on a single headline. Betting on "steady income" from this particular six-pack is a bit like promising a calm evening at a fireworks factory.

To Direxion's credit, more names in this family are reportedly on the way, including Apple, Amazon and Microsoft. Presumably those will feel almost restful by comparison.


Amplify Fairlead Tactical Bitcoin ETF (BNAV, NYSE)

This one wants to have it both ways with real conviction. The fund can run bitcoin exposure anywhere from 70% to 150% of net assets, dialling leverage up or down using a systematic, technically driven model that reads market signals and adjusts accordingly.

There is something almost touching about applying disciplined technical analysis to an asset that has spent its entire existence gleefully blowing through every support and resistance line ever drawn on it. Bitcoin does not respect chart patterns. It barely respects gravity. A "tactical" model promising to know when to lean in and when to step back is either a genuinely useful risk overlay or a very confident bet that this time the chart will behave. History suggests it is usually a bit of both, right up until it isn't.


Betashares Diversified ETF suite (DVBA, DVGR, DVHG, DCRD, ASX)

Meanwhile, on the other side of the world and the other side of the risk spectrum entirely, a second product family arrived with none of the drama. Four new ETFs span a full ladder of risk appetite: Credit Income at the defensive end, Balanced in the middle, then Growth and High Growth at the sharper end, each simply dialling the equity-to-defensive mix up or down.

No single stocks, no leverage, no bitcoin, no options overlay. Just four clearly labelled rungs on a ladder, letting the investor pick a level and get exactly what the name promises. It reads almost like a control group dropped into the middle of an experiment nobody asked it to join.


Wasatch Small/Mid Cap ETF (WSMD, NYSE)

And then there is this one. An actively managed fund buying small and mid cap companies, full stop. No theme, no multiplier, no defined outcome, no tactical overlay. Just a manager picking stocks they think are undervalued and holding them.

Bernie Thurston

Bernie Thurston is the founder and CEO of Ultumus, a leading provider of ETF and index data, calculation, and workflow solutions. With over 20 years of experience in financial technology, Bernie has been at the forefront of index and ETF innovation since 2003. His finance career began at Markit, where as Managing Director for Equities he designed and developed products for index and ETF composition and dividend forecasting from 2003 to 2011. He then founded and led DeltaOne Solutions as Managing Director, building it into a global provider of index and ETF trading data and technology services. The company managed over 100,000 multi-asset class products before being acquired by Markit in 2015. Following the acquisition, while working for an ETF issuer, Bernie identified fundamental issues in how index and ETF data was represented across the industry. This led him to found Ultumus in 2016, building solutions for ETF primary market operations. Under his leadership, Ultumus has grown into a market leader serving major financial institutions globally, with its ETF Order Management System (OMS) supporting create and redeem workflows worldwide and its PCF platform calculating and distributing portfolio composition files for ETF issuers across every major market. Bernie sold Ultumus to SIX Group in 2021, where it continues to expand across Europe, North America, and Asia-Pacific. Known for building lasting teams and leveraging cutting-edge technology, Bernie is focused on establishing Ultumus as the backbone of the global index and ETF industry through standardisation and automation.

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